Varalakshmi Puja or Vrata is a ceremony performed by women on the Friday before the full moon in the month of Sravana (July/August) and this year it falls on Friday, the 20th. It is commonly performed in the South Indian states of Andhra, Karnataka and Tamil Nadu.
The puja is performed to take blessings of the Goddess Lakshmi, who is the
Goddess of wealth and auspiciousness. As per legend, this vratam was recommended by Lord Shiva to his wife Parvati to gain wealth and prosperity. He tells her the story of a lady Charumati who was asked by the goddess Varalakshmi, in her dream, to do the vratam in order to fulfill her wishes. She performed the vratam along with other ladies in her village with great devotion. They offered the deity lots of delicacies and once the vratam was completed, they were amazed to find their bodies decked with expensive jewels and their homes full of riches. From then on, women started performing this vratam every year seeking wealth and prosperity in their families.
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